Juru Coffee Ltd was established in 2009 with the planting of a 15-hectare coffee farm and officially registered with the Rwanda Development Board (RDB) in 2013. The company is rooted in a long-standing tradition of coffee farming passed down through generations of its members and their families.
The name “Juru” is derived from the location of its main production plants, situated in the JURU Cell of Gahini Sector in Kayonza District. In Kinyarwanda, “Juru” translates to sky or heaven, reflecting the high quality and ethereal experience of their coffee.
Founded by a dedicated Promoter, Juru Coffee Ltd was created as a sustainable means of providing economic and social support to the community where he was born. This initiative was particularly crucial in the aftermath of the 1994 Genocide against the Tutsi, which had devastating effects on the local economy.
About Our Coffee
Juru Coffee offers exceptional quality specialty coffee sourced from the beautiful country of Rwanda, known as the land of a thousand hills. Situated in the African Rift Valley near the Tanzanian border and Akagera National Park, our coffee farm in the Kayonza District grows Arabica Bourbon Mayaguez 139 on a 15-hectare plantation.
The cool climate and mountainous terrain of the region contribute to the unique flavor profile of our coffee, characterized by notes of lemon-orange acidity, subtle grape flavors, and a lingering, silky finish. In the Northern Province of Rulindo, where altitudes reach up to 2,200m and there is regular rainfall, our coffee trees thrive in rich soil that has been cultivated by the local population since the 1920s.
Mission:
Our mission at Juru Coffee Ltd is to provide exceptional quality specialty coffee while promoting sustainable economic and social development in the community.
Vision:
Our vision at Juru Coffee Ltd is to become a leading producer of specialty coffee in Rwanda, known for our high-quality products and dedication to supporting the local community.
Company Values:
1. Quality:
We are dedicated to producing exceptional quality specialty coffee that reflects the unique flavors of Rwanda’s terroir and our commitment to excellence.
2. Sustainability:
We believe in sustainable practices that support the economic and social development of the community where we operate, ensuring a positive impact for both present and future generations.
3. Tradition:
We honor our heritage of coffee farming passed down through generations, preserving the knowledge and skills that have made Rwandan coffee renowned worldwide.
4. Community:
We are committed to supporting the local community by providing economic opportunities, promoting social development, and fostering a sense of unity and pride in our shared achievements.
5. Innovation:
We strive to continually improve and innovate in all aspects of our business, from farming practices to customer experience, to ensure that we remain at the forefront of the specialty coffee industry.
6. Integrity:
We conduct our business with honesty, transparency, and integrity, building trust with our customers, partners, and employees through ethical practices and open communication.
Contact Us:
Name: KARASI LEONARD
Managing Director
Tel: +250788433453
Email: jurucoffeeltd@gmail.com